Guardani Case Study
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Guardani is a women empowerment and fitness brand dedicated to empowering women of all ages and fitness levels to achieve their goals. Guardani offers a range of high-quality fitness apparel and accessories.
Despite having a strong product offering and competitive pricing, Guardani observed a significant decline in sales and conversion rates.
Upon investigation, we identified the root cause of this issue to be the quality of product images and A+ content. Through our neuromarketing strategies developed by our marketing specialists. We did deep analysis of customer behavior and decision-making processes to identify key pain points and emotional triggers that influence customer behavior. We then utilized this information to design graphics that resonated with our target audience and addressed their specific needs and desires. Product images are crucial in capturing the attention of potential customers and providing them with an accurate representation of products.
Our conversion rate increased from 5.48% to 11.76%, a remarkable improvement that we attribute to our strategic application of neuromarketing principles. Total sales increased from $4232 to $11816.
Industry
Location
Timeline
Upon investigation, we identified the root cause of this issue to be the quality of product images and A+ content. We then utilized this information to design graphics that addressed the audience to their specific needs and desires.
Our marketing specialists developed neuromarketing strategies that involved analyzing customer behavior and decision-making processes to pinpoint crucial pain points and emotional triggers that impacted customer behavior.
By deep analysis of customer behavior and decision-making processes to identify key pain points and emotional triggers that influence customer behavior. We utilized this information that resonated with our target audience and interests.
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